Matcha differs from traditional green tea in both preparation and consumption. While green tea is made by steeping leaves in hot water, matcha involves consuming the entire tea leaf in powdered form, resulting in a more concentrated flavour and nutrient profile. Matcha is grown under shade before harvest, a process that boosts its chlorophyll content and gives it a vibrant green colour. This also enhances its levels of antioxidants and L-theanine, providing a smoother energy boost without the jitters. The rich, umami flavour and creamy texture of matcha set it apart, making it a unique and versatile option for tea lovers.

Choosing quality matcha is key to experiencing its vibrant flavour, rich nutrients, and smooth texture. High-quality matcha, like Claire + Charles matcha, has a vibrant, jade-green colour, a sign of its superior chlorophyll content and careful shade-growing process. The aroma should be fresh and grassy, with a fine, silky texture that blends effortlessly. Taste is just as important—look for a balanced umami flavour with a slight natural sweetness, free from bitterness. At Claire + Charles, we source only premium ceremonial-grade matcha, ensuring every scoop delivers the authenticity and quality you deserve. Whether whisking it into a traditional tea or creating your favourite latte, our matcha guarantees a perfect cup every time.

In modern Japan, matcha continues to be a beloved part of daily life, seamlessly blending tradition with contemporary culture. While its roots lie in the refined rituals of the Japanese tea ceremony, matcha is now enjoyed in more casual settings, from cosy cafés to bustling street markets. It’s a staple in modern Japanese desserts like matcha mochi, soft-serve ice cream, and parfaits, celebrated for its vibrant colour and balanced flavour. Matcha has also become a trendy addition to drinks, with matcha lattes and cold brews gaining popularity worldwide. Despite its modern adaptations, matcha in Japan remains a symbol of mindfulness and harmony, reflecting the country’s deep respect for its cultural heritage.

Matcha has transcended its traditional roots and found its way into a wide array of modern uses, celebrated for its vibrant flavour, colour, and health benefits. Beyond the classic whisked tea, matcha is now a star ingredient in lattes, smoothies, and iced beverages, offering a creamy, earthy twist. It’s also a favourite in baking, adding a unique depth to cakes, cookies, and breads, or even elevating desserts like ice cream and mousse. Savoury dishes, too, have embraced matcha, with chefs incorporating it into sauces, dressings, and pasta for a creative edge. At Claire + Charles, we champion this versatility, encouraging you to explore matcha as a superfood ingredient that transforms everyday treats into something truly extraordinary.