Why is matcha so hard to find in Australia?

Have you noticed that matcha is getting harder to find? It’s not just you – high-quality matcha, especially ceremonial-grade and organic varieties, is becoming rarer. Here’s why this is happening, and why Claire + Charles is your go-to source for the best matcha straight from Japan.

Why Premium Matcha is Getting Harder to Find

Rising Global Demand Matcha is more popular than ever. From cafes to wellness trends, demand has skyrocketed. However, the supply of premium matcha from Japan can’t keep up, making it harder to find the top-tier powder.

Labour-Intensive Process Ceremonial-grade matcha requires meticulous hand-picking and grinding, and only the youngest, most tender leaves are used. This time-consuming process limits how much high-quality matcha can be produced.

Organic Farming Challenges Certified organic matcha farming is more labor-intensive and costly, requiring strict standards. As more consumers opt for organic, the supply struggles to meet demand, driving up prices and limiting availability.

Why Ceremonial-Grade, Organic Matcha is the ONLY Choice

Purity & Quality Ceremonial-grade matcha is made from the youngest, most tender leaves, providing the purest form of matcha with no additives or fillers. Café matcha blends, however, often use lower-grade matcha mixed with sweeteners or flavourings, diluting the health benefits.

Superior Taste The taste of ceremonial-grade matcha is smooth, creamy, and subtly sweet. Café blends often have a more bitter, diluted flavour due to the lower-quality matcha and added ingredients that is easier to source.

Health Benefits Ceremonial-grade matcha is packed with antioxidants, L-theanine, and chlorophyll, offering steady energy and focus without the jitters. Café blends often contain less matcha, reducing these health benefits.

Sustainability Organic matcha is grown with sustainable farming practices, supporting ethical agriculture. Many café matcha blends do not follow the same ethical standards, leaving you unsure of their sourcing.

With us, you can always count on ceremonial, organic matcha that’s pure, delicious, and packed with the health benefits you’re looking for. Don’t settle for less. Shop matcha.